Times have changed. The old-schooled way of marketing your MLM business is no longer the same. In this new generation, trying to sell your MLM business will not work anymore.

I’m not saying that you do not sell any products. But what I’m saying is that the approach when it comes to marketing versus selling is totally different!

Take a doctor for example.

A doctor sells his or her services. But they don’t go around recruiting patients or sending out flyers and advertisements saying that they are the best gynecologist in town!

When people go to the doctor, they seek the doctor’s EXPERT advice. They listen intensively to every word they have to say and they will take whatever medicine they recommend. (So much different compared to network marketing recruitment, don’t you think?)

The same principle applies to marketing!

Marketers sell products, but not in the way salespeople do. A person who markets their business effectively is a LEADER. They are EXPERTS. They don’t go around peddling their wares like a sleazy salesman. They are good at marketing themselves in such a way that they will always:

- Find the right target market

- Find the right people to join their downline (and their downlines will listen to them and do what they say)

- NOT waste their time on the wrong people

- Attract the right people to them.

The Google Revolution

The fact of the matter is, network marketing is opportunities are like the sand at the beach. Today, someone can go online and Google the search term - Network Marketing Opportunity or Home Based Business and get bombarded by countless business opportunities… and they can do it in the comfort of their own home without having to drive out to Star Bucks and listen to a stranger as they ’show the plan’.

The idea of face-to-face presentation has slowly been replaced by a simple online salesletter. People no longer want to be sold upon an idea. Instead, they will google around, read other people’s opinions from forums and social networking sites, and derive their own conclusion.

However, the fundamental of ’selling’ a network marketing opportunity is still the same. It is to share the opportunity instead of hard selling it. Sharing is different from selling.

Once you understand the power of sharing, you will be able to design your marketing campaigns, be it online or offline, in a way that it allows you to share your business opportunity with as many people as possible. This is how you can promote your network marketing business without selling.